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Betfair revolutionised the sports betting & online gambling industry in 2000 by pioneering their Betting Exchange. They offer complete range of betting options on political events, entertainment focused topics and important world events in areas of financial markets and climate. BetFAIR’s Betting Exchange pleases the most sophisticated bettors and  their the fixed-odds sportsbook is very popular in the recreational betting markets on a global scale.


BetFair Bookmaker Company Overview

Betfair has been an international powerhouse for sports gambling since 2000 in the sports betting exchange arena but fairly new competitor in the global fixed-odds Sportsbook marketplace opening this service in 2013. They added their fixed-odds sportsbook to enhance their customers’ sports gambling experience and have succeeded in delivering recreational excitement for players in synergistic ways between the betting exchange and sportsbook.

Betfair’s roots go back to the year 1999 when a professional gambler names Andrew “Bert” Black teamed up with Edward Wray in England to form “The Sporting Exchange”. These two innovative pioneers went on to transform their creation to become “the BetFair Betting Exchange” in 2000. The innovative aspect of this service was the simple concept of enabling customers to bet at odds set by themselves or by other customers rather than the traditional bookmaker and/or sportsbook.

Fast forward to today and Betfair enjoys a position as one of the world’s largest international online sports betting providers in the world with over 950,000 customers from more than 100 countries.

Why BetFair Bookmaker?

  • An Army of Active Advocates – As of 2015, Betfair can confidently boast that they have more than 950,000 active customers.
  • Cohesive Betting Community – The Betting Exchange, which enables customers to come together to bet with each other rather than a bookmaker or central sportsbook.
  • Continuous Delivery Of Innovative And Exciting Betting Services – Tradefair Financials covers more than 3,200 financial markets including indices, equities, forex and commodities. Tradefair Financials is a white label partnership with Global Markets UK Limited (GFT), which is regulated by the Financial Conduct Authority (FCA).
  • High Standards in Service on a Global Scale – Betfair is committed to high standards of integrity and has agreed over 50 Memoranda of Understanding with sports governing bodies.
  • Efficiency – 99.9% of BetFair’s transactions are completed in under a second demonstrating a level of incredible efficiency as high-frequency online service company.
  • Cutting Edge Options in Sports Betting Services – Betfair continues to show a pioneering spirit by delivering new sports betting technology to the marketplace! BetFair launched a new service called “Cash Out” changing the way people bet, and they recently extended “Cash Out” to their fixed-odds sportsbook and their multiples markets. This sports wagering concept allows customers to close both singles and multiples bets early at the click of a button.
  • Another popular BetFair recent innovation is their “Price Rush” function; this tool boosts the odds of sportsbook bets by taking said bets through the sports betting exchange. In essence, this “Price Rush”, tool boosts the value of customers’ sportsbook bets by running them through the sports betting exchange to see if there is better value available. Sportsbook players receive extra value while accelerating financial liquidity at the betting exchange thus boosting opportunities for the entire Betfair sports betting community.
  • Vast Array Of Gaming Entertainment Options – Betfair offers a wide range of gaming products including Poker, Casino, Arcade games and Exchange games via traditional online environments as well as engaging applications for all mobile devices.

BetFair Bookmaker Accreditation & Accolades

  • In 2003, the company was one of about 50 recipients of the Queen’s Awards for Enterprise in the Innovation category.
  • Betfair won its second Queen’s Award for Enterprise, this time for International Trade, in April 2008. It joined an elite group of multiple Queen’s Award winners.
  • By 2008 Betfair reached an impressive milestone of having over half of all new customers from outside the UK and this international business accounting for 44% of all of BetFair’s revenue.
  • Betfair holds gambling licences in the UK, Gibraltar, Malta, Spain, Italy, the United States, Australia, Bulgaria, Denmark.
  • Betfair co-founders Edward Wray and Andrew Black were named the UK’s Media, Entertainment & Communications Entrepreneurs of the Year for 2009 by Ernst and Young.
  • Betfair’s Exchange processes more than seven million transactions every day, more than all European stock exchanges combined.
  • In January 2009 Betfair acquired TVG. TVG is one of the largest legal online wagering businesses in the US and owns the TVG racing channel which is shown in approximately 35 million US homes. In March 2013 TVG signed an agreement to operate NJBets the only account-wagering platform available to New Jersey residents.
  • Betfair floated on the London Stock Exchange in 2010, becoming Europe’s largest .com IPO at the time. them to a mass market audience.
  • Betfair launched a fixed-odds Sportsbook in 2013 to increase our share of the growing “recreational” section of the sports betting market.
  • BetFair has a complete website dedicated to Responsible Gambling and it can be reached from their main website via a prominent link on BetFair’s Homepage.
  • TSE (Gibraltar) LP is licensed and regulated by the the Gambling Commission. Address: Units 2/4 and 2/5 Waterport Place, Gibraltar.
  • Betfair Pty Ltd is licensed and regulated to offer Australian Markets by the Tasmanian Gaming Commission
  • UK, licensed and regulated by the Gambling Commission.
  • Betfair International Plc is licensed and regulated by the Malta Gaming Authority. No: MGA/CL3/454/2008 17th March 2010. Betfair International Plc, Triq il-Kappillan Mifsud, St. Venera, SVR 1851, MALTA. [ Link >> http://www.mga.org.mt/gaming-sectors/remote-gaming/licensed-operators/ ]

BetFair Essential Data

Gaming Services Offered
Sports Betting Exchange, Fixed-Odds Sports Betting, Casino, Poker and Land-Based Horse Racing Services in the USA.

Countries Serviced
BETFAIR provides services to customers from over 100 different countries from all corners of the globe. To find out if BETFAIR accepts customers in your country, go to bwin.com [ Link – Affiliate Link Here] , click through to the BETFAIR registration page to view all countries the accept customer applications from.

Languages Supported
English – AUS & NZ, English – UK, English – IRE, English – RSA Dansk , Deutsch, Ελληνικά, Español, Italiano, Português, Русский, and Svenska.

Currencies Accepted
UK Sterling, Euro, US Dollar, Hong Kong Dollar, Australian Dollar, Canadian Dollar, Danish Krone, Norwegian Krone, Swedish Krona and Singapore Dollar.

Payment Methods Offered
Bank Wire Transfer, BPAY , Check/Cheque, ClickandBuy, Direct/Local/Fast Bank Transfers, Maestro, MasterCard, nab, NETELLER, PayPal, , Poli , Skrill, Visa, Visa Debit, and Visa Electron and Western Union.

Countries NOT Serviced Belgium , Bulgaria, China ,Democratic Republic of the Congo, Cuba , Eritrea, France, Germany, Greenland, Hong Kong, Iran, Iraq, Israel, Ivory Coast, Japan, Lebanon, Libya, North Korea, Portugal , Russia , Somalia, South Africa, Sudan, Turkey, U.S. Virgin Islands and the United States via international online service.

Corporate Office Locations –

UK, Gibraltar, Malta, Spain, Italy, the United States, Australia, Bulgaria and Denmark