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Unibet Bookmaker is one of the most popular online sportsbooks in Europe and consistently offers the best in betting odds on European political happenings and Eurocentric entertainment events as well as the global financial markets. UNIBET provides impressive online gambling services that include sports betting, casino, bingo and poker via their gambling operator licenses in France, Belgium, Denmark, Italy, the United Kingdom & Australia.


Unibet Bookmaker Company Overview

In 1997, a school teacher in Sweden with a strong passion for sports and love of mathematics started a sports betting service which would grow into what is known today as Unibet. The driving force behind the teacher’s efforts was to build a sportsbook that would be “by players, for players” It’s obvious now that what the teacher wanted resonated with many punters all over the world as Unibet quickly grew to be one of the largest European online gambling operators with over 9.7 million customers worldwide from more than 150 countries. Understanding what sports betting enthusiasts want and exceeding their expectations is fundamental to the philosophy that has driven Unibet’s growth and success.

Today’s Unibet provides a diverse range of gambling entertainment products and services that include live-betting on sporting contests while in progress, traditional fixed-odds sports betting, online poker, supertoto, popular scratchcard betting, Internet bingo, the newest technology in online casino gaming, live-dealer casino services, skill-games in a gambling format and mobile systems that support all of Unibet’s gambling services.

It isn’t just sports betting enthusiasts and international punters seeking gambling entertainment that have discovered true value with Unibet, a little known fact is that Unibet is predominantly owned by European institutional investors such as Swedbank Robur Fonder, SEB Fonder, Fidelity International, Danske Capital Funds and Nordea as well as the Swedish State through the AP funds. The decisions of these investors to get behind Unibet stands as strong ringing endorsements from very reputable institutions.

This inspiration to build a place that sports betting enthusiasts could call “by players, for players” in the late 1990’s has grown into a company with more than 500 employees comprising 44 different nationalities over two decades; an incredible affirmation of this teacher’s inspiration!

Lastly, Unibet is certainly not just a place to bet on sports! Unibet provides premium digital gambling entertainment services to more than 9.7 million registered adult customers in 28 languages via its secure and reliable gaming platforms.

Why Unibet Bookmaker?

  • Unibet Sportsbook offers a comprehensive range of sports betting odds on a variety of international and local sporting events, 24 hours a day, seven days a week. Unibet members enjoy wagering odds on more than 500 different sporting events, covering many different sports. The favourite sports for Unibet players to bet are football, ice hockey, horse racing events and tennis. Unibet is well known amongst punters as one of the best bookmakers to bet major golf and tennis tournaments as well as the Nordic ice hockey leagues.
  • Unibet’s Sportsbook was one of the first in the industry to feature live in-play betting on sports back in 2003. Unibet customers are able to place bets on live ongoing matches, i.e. customers can watch the match and place bets even as the match is going on. The odds change as the match progresses, but customers keep the odds which applied at the time when the bet was made. There is no limit to the number of wagers a bettor can make. An example is Unibet players betting on football can play the usual 1X2 or place bets such as over or under a certain number of goals, next goal, next corner, etc. It is an exciting and fast-paced form of gambling where odds may change rapidly. Live betting creates new opportunities for Unibet’s customers to take positions, e.g. home win or away win, or even change their position from home to away during the course of the match.
  • Unibet Sportsbook offers a unique cash-in service that allows their players to sell their sports’ bets before the conclusion of a match or event or even change their mind if it looks as if they are going to lose their bet.
  • Unibet has a unique betting service that is popular with European punters! Its name is “Supertoto”. Supertoto is a pool betting product that using betting coupons with 14 football matches. Unibet launched Supertoto more than ten years ago in April 2004. Many European countries have mid-week coupons and this is what inspired Unibet to introduce “Supertoto Extra” with ten football matches. Unibet members love the fact that their payout ratio for both types of coupon is 80 per cent, which is much higher than that offered by European monopoly operators on their Supertoto or equivalent pool betting products. All matches used for Supertoto are from the major European leagues and cups. The popularity os Supertoto inspired Unibet to launch a unique form of supertoto for tennis matches that has also proved to be popular Uniber customers.
  • Unibet is not just a sports betting website! Unubet offers a comprehensive menu of online gambling entertainment that includes: high-quality casino games, online bingo rooms, live sports betting while games are in progress and online poker.
  • Unibet offers a very competitive payout ratio to its sports betting customers. For the major sports leagues it is normally around 90-95 per cent, depending on the type of sports and game.
  • Unibet’s Online Casino offers more than 250 different games of high-quality gambling entertainment that features: Roulette, Black Jack, Caribbean Stud Poker, Baccarat, Scratch-Cards and Keno, as well as video poker and slot machines. The Unibet’s online casino also organises tournaments in the various games. Unibet introduced their live-dealer casino in 2009 has been extremely popular with casino players that prefer the real experience compared to the flash casino games.
  • Unibet’s poker room was launched in 2004 and has 8 types of poker. In addition to the usual range of poker games, such as Texas Hold’em, Omaha, Omaha High/Low, 7 Card Stud, Unibet also offers Five Card Draw. Unibet has one of the strongest tournament packages in the industry giving away more than one million dollars per week in guaranteed tournaments.
  • If you like Sill-Games in a in an online gambling environment Unibet is the Sportsbook for you! Unibet launched their suite of Skill-Games 2005 and consists of some sport orientated games as well as entertainment games. You’ll find keno-based games, virtual sports and high/low games. The sport games are Virtual Horse Racing, Goalkeeper Champion and Boxing Champion; the entertainment games are High Low Extreme and Poker Dice.
  • Unibet also offers the 75-ball type Bingo. Unibet members can enter the Bingo room, buy tickets to participate in the game and join the in-game chat room.
  • Unibet introduced Scratch-Card betting to their customers back in 2005. Unibet members can win up to EURO 100,000 via scratch-cards costing only EURO 2.5 per buy.

Unibet Bookmaker Accreditation & Accolades

  • Unibet launched its Sportsbook in 1997 and has been recognised as one of the top sports betting providers in the market with a host of accolades including three-times EGR European Sportsbook of the Year. In fact, Unibet is decorated with multiple awards: eGaming Review Sports Betting Operator of the Year (2006, 2008 and 2009) and Live Operator of the Year (2009).
  • By 2012, Unibet was turning over GBP 197.2 million on an annual basis and had an impressive 9.7 million customers located in over 100 countries being serviced by an international Unibet army of more than 650 employees.
  • Live-Betting is very popular on an international scale with the online sports betting community today and Unibet was a pioneer in this arena! They were one of the first sportsbooks to launch live-betting back in 2003.
  • Always innovating! Unibet is continually converging online gambling with content and new technologies to produce new betting services for their players like their free ‘Unibet Sports TV Guide’. This proprietary Sports TV Guide is the first mobile TV guide in the world that shows odds on sports events that are broadcast on television and on Unibet live streaming. Unibet also works continually to bring their customers the best iPhone and iPad Apps.
  • Unibet is a member of The European Gaming and Betting Association (EGBA) is the Brussels-based industry body representing the leading online gaming and betting operators established, licensed and regulated within the EU. EGBA works together with national authorities, EU authorities and other stakeholders towards a well regulated and attractive offer for EU citizens. You can conform Unibet’s membership via this link .
  • The Unibet Sportsbook and Casino Websites are licensed by the Malta Gaming Authority (MGA). You can verify their licenses through this link.
  • Unibet also holds a gambling license with the Alderney Gambling Control Commission (AGCC). Alderney is a British Crown dependency located in the Channel Islands off the French coast of Normandy. Unibets license in good standing can be confirmed here.
  • Unibet is a member in good standing with the G4 (The Global Gambling Guidance Group). G4 aims to minimise the impact of problem gambling by promoting a worldwide accreditation programme. Unibet’s membership can be viewed here
  • Unibet is a member of The Remote Gambling Association (RGA). A London & Brussels based trade association whose members are all licensed for gambling purposes in Europe. RGA’s continuous goal is the promotion of regulated and non-discriminatory environments for responsible licensed operators in the world’s remote gambling markets.
  • Unibet co-founded in 2005 the European Sports Security Association (‘ESSA’). Initiatives such as this allow the real time detection of suspicious betting patterns and alert sports regulators by providing their disciplinary and legal departments with an electronic data trail. ESSA acts as an early warning system to alert sports federations of any suspicious betting before and during any of their sporting events. The association works very closely with many of the world’s leading sports federations including FIFA (Fédération Internationale de Football Association), UEFA (Union of European Football Associations), the ATP. (the Association of Tennis Professionals), and the IOC (International Olympic Committee), to make sure any such intelligence is shared as soon as possible. You can verify Unibet’s membership via this link.
  • Unibet’s international gambling operations & their corporations have been audited by PricewaterhouseCoopers (PWC) for more than 10 years.

Unibet Essential Data

Gaming Services Offered –
Fixed-odds sports betting as well as live in-play wagering on sporting events while games are underway. A plethora of online casino games to choose from that include a popular live-casino service where real-life dealers interact with players. Unibet also features a full-service online poker room as well as Internet Bingo. Unibet’s sportsbook, casino, poker and bingo gambling services are playable via smartphones and most mobile devices.

Countries Serviced –
Unibet services many countries around the world and the best way to know if you can become a member of one of their websites is to check the list on this page under the title, “Countries NOT Serviced” and if your country is not there proceed to Unibet’s registration page and their IP technology will detect where you are and allow you an account if you’re eligible.

Languages Supported –
Czech, Dutch, English, Finnish, French, German, Greek, Hungarian, Italian, Lithuanian, Norwegian, Polish, Portuguese, Romanian, Russian, Spanish, and Swedish.

Currencies Accepted –
Brazilian Reais, Bulgarian Leva, Canadian Dollars, Croatian Kuna, Czech Korun, Danish Kroner, Euros, Hungarian Forint, Lithuanian Litai, Norwegian Kroner, Polish Zlotych, Romanian Lei, Swedish Kronor, Swiss Francs, UK Pounds Sterling and US Dollars.

Payment Methods Offered –
Bancontact / Mister Cash, Bank Wire Transfer, Direct/Local/Fast Bank Transfers, EntroPay, Maestro, MasterCard, NETELLER, paysafecard, Skrill, Ukash, Visa, and Visa Electron.

Countries NOT Serviced –
Afghanistan, American Samoa, Australia, Austria, Belgium, Bulgaria, Denmark, Estonia, Ethiopia, French Guiana, French Polynesia, French Southern Territories, Greenland, Guadeloupe, Guam, Guernsey, Hong Kong, Iceland, Iran, Iraq, Ireland, Isle of Man, Italy, Jersey, Jordan, Kuwait, Libya, Martinique, Mexico, Myanmar, Mayotte, New Caledonia, Northern Mariana Islands, North Korea, Pakistan, Philippines, Puerto Rico, Réunion, Russia, Saint Barthélemy, Saint Martin, Saint Pierre & Miquelon, Saudi Arabia, Spain, Syria, Turkey, United Kingdom, United States, United States Minor Outlying Islands, U.S. Virgin Islands and Wallis & Futuna as well as Yemen.

Corporate Office Locations –
Valletta in the Republic of Malta. From their corporate offices in Malta, Unibet Group plc maintains gambling service licenses in the countries of Malta, Italy, Denmark, France, Belgium, Estonia, UK and Australia.