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BetFred Bookmaker provides excellent access to live betting odds on major political elections, realty TV contests and important world news events. Started with 1 Betting-Shop in the heart of Manchester, England in 1967, BetFred has become into the world’s largest independent bookmaker by treating all of their players like royalty!  


BETFRED Bookmaker Company Overview

BETFRED employs over 10,000 employees globally and has over 1,370 walk-up shops in the United Kingdom. BETFRED is a true one-stop-shop for almost every type of gambling entertainment that includes a wide range of digital product offerings including Sports Book, Casino, Games, Poker, Bingo, Pools, Virtual, and Lottery across both online and mobile channels.

Mr. Fred Done is “BETFRED” to the core and the entrepreneurial engine that has fuelled their growth over the last 50 years to become the world’s biggest independent bookmaker with nearly 1,400 entertainment destinations. Born in 1943 in the City of Salford, a tough borough of Greater Manchester within North West England, this rambunctious bloke with an indomitable and honourable spirit started his career in bookmaking at the age of 16 in 1959. He first worked as a boardman for a Salford bookmaker until he was 24 when he and his brother Peter purchased a betting shop in Pendleton, Salford for the sum of £4,000. They tagged themselves as “Turf Accountants” under the company name of “Done Brothers” in 1967 and maintained this name until the early 2000’s when they rebranded as “BETFRED”.

A man of the betting public!!!

Too authentic and audacious to be tamed into becoming a publically traded betting-company, the BETFRED gambling empire has remained a privately run bookmaker for fifty years. With bookmaking in their blood via their bookmaker father, Fred and Peter have more of a bookmaker’s mentality than that of businessmen. The best bookmakers in history are a different breed compared to successful businessmen which run many of the top-rated sportsbooks today. Traditional bookmakers always maintain a doctrine of delivering great betting value, honesty, trust and fast payment to players over profitability whereas businessmen in the publically traded gaming industry must deliver profits before anything else.

The betting public throughout the United Kingdom view Fred Done as BETFRED and it is totally true! He sits down and works with the BETFRED traders and helps guide creation of wagering odds and betting prices. This is not a commonplace activity for most, if not all, of the CEO’s of today’s largest international gambling conglomerates. He was quoted as once saying: “Betting shops are in the main about working men, about working people. And I’m working class, that’s where I come from. You don’t get any rougher.”

From the beginning of Fred Done’s career as a bookmaker he knew the importance of offering strong value to his players and excellent customer service. Contrary to the mundane betting-shops of the late 1960’s, Done laid down carpet, called his customers “sir” and served complimentary hot drinks. This trend of undying respect to his clientele never ceased over 50 years and is why Fred is still referred to as the “Bonus King” and the BETFRED Shops known as having a fun and friendly community environment.

History logged Fred Done down as the first ever bookmaker to pay out early before a game’s results were guaranteed. This happened in March 1998 when BETFRED paid out to gamblers who bet Manchester United to win the Premier League before the final results confirmed Arsenal up on United by one point. It widely reported back in 1998 that this gift to mourning Manchester fans cost him £500,000.

Additional proof that Fred Done is truly the betting-man’s man is the fun-loving attitude he has towards betting demonstrated by what many have heard him say: “It’s entertainment. I love taking on the punter . . . I don’t think there’s anybody who’ll stand a bet bigger than me. On a single bet I’ve lost £1m.” It is also widely known that Fred lost £1m to fellow bookmaker Victor Chandler after betting that amount that Manchester United would finish higher than Chelsea during the 2004–2005 FA Premier League season.

From a Foot and Mouth disease outbreak to nearly being stabbed to death, seemingly nothing could keep Fred Done down!

It was the dogs that saved the Done Brothers’ company in September 1967 from a betting drought brought on by a foot-and-mouth outbreak. How so?… Fred and Peter Done started their bookmaking firm in September 1967 and two weeks in the United Kingdom foot-and-mouth outbreak kicked in and almost booted them right out of business! They found themselves with no working capital and turned to offering bets on afternoon greyhound racing due to traditional horseracing being off. This was true ingenuity because most bookmakers didn’t stay open and the dogs kept them alive with an influx of new punters looking for a place to bet. The dogs were not forgotten by Fred and evidence is BETFRED’s substantial contributions to the Retired Greyhound Trust.

True and not a tale – Fred Done was stabbed five times in the head, back and neck by a disgruntled criminal about a losing bet in the 1970’s … covered in blood and left for dead in the doorway of his shop he quickly recovered and was back at work forthwith. A testament to Fred Done’s gritty toughness and steely determination was summed in an interview with Stephen Nolan on BBC 5 Live in November 2013 where Mr. Done asserted he had no regrets about his past whatsoever & said: “I wouldn’t change any of it. I still enjoy it, I love it.”

Sir Alex Ferguson, OBE (Order of the British Empire) 1983 & CBE (Commander of the Order of the British Empire) 1995, once said of Bet-Fred Done the following: “Fred can do that. He’s honest, straight as a die, and doesn’t let himself or anyone else down.”

“We never pay out with a moan, we pay out with a smile!” – Bet-Fred Done

Why BETFRED Bookmaker?

  • BetFred is a United Kingdom-based bookmaker established in Ordsall, Salford, in 1967. This one-shop bookmaker grew into one of the UK’s biggest betting companies with more than 1,370 betting shops today.
  • BetFred is known for staying true to their core values; real value, being a good company and providing an exceptional and exciting experience.
  • BetFred is extremely convenient for players throughout the United Kingdom for making payments and collecting winnings. They enables customers to deposit and withdraw funds in all of the 1,378 BetFred betting shops.
  • BetFred operates an entertaining in-house TV channel with multiple gaming channels – “Betfred TV”. Betfred TV is televised in all of their 1375 betting-shops.
  • The BetFred’s online sportsbook features a new In-Play Wagering Console that offers thousands of gambling markets for sports such as tennis, rubgy and football.
  • BetFred offers high-quality integrated casino games over the web as well as most mobile devices that are powered by award-winning partners including IGT, Playtech, G2-Gtech, and Ash Gaming
  • BetFred is the only major operator to offer a full range of betting opportunities on global lottery draws and has developed a large business focused in this area. BetFred’s lottery betting service is offered on their website as well as mobile apps for Apple and Android mobile devices.

BETFRED Bookmaker Accreditation & Accolades

  • BetFred is currently estimated to be the 4th largest bookmaker in the United Kingdom as well as the fastest growing eGaming business in the UK. An admirable corporate accomplishment considering brothers Fred and Peter Done started with one betting shop in Salford, England in 1967. The brothers masterminded an unrivalled 50 year growth spurt that was punctuated by the addition of 100 betting-shops in 1997, 200 betting shops in 2000, an opening of their 450th betting-shop in Leicester Square, London in 2004, their 500th betting-shop in Cardiff March of 2005. However, all of this would be eclipsed by BetFred’s crowning growth achievement with the acquisition of “The Tote” 3 June 2011 in a deal worth £265m that pushed their number of betting-shops to over 1,350!
  • BetFred’s mobile device betting service was launched way back in 2006. Starting so long ago has allowed them to become a betting industry leader today allowing them to win the award for ‘Best Innovation in Mobile’ at the mGaming Awards in 2012. A key differentiation has been BetFred’s investment in the development of proprietary mobile products technologies over the last eight years. The BetFred mobile sportsbook app is widely recognized as one of the best in its class! (Finalist for EGR mobile sports book 2013).
  • It is now secret that BetFred is the “Bonus King” but they are also the “Sponsor King”. BetFred is the biggest sponsor of Horse Racing in the UK! Betfred are the official betting partner of Wembley National Stadium and operate betting booths for all England and Football Association matches. Betfred are the official betting partner of Tottenham Hotspur. They’re also sponsors Haydock Park Racecourse including the Group 1 Betfred Sprint Cup. Betfred are main sponsors of three greyhound tracks Nottingham Greyhound Stadium, Owlerton Stadium, Sheffield and Kinsley Greyhound Stadium. Betfred.com also sponsored the World Snooker Championship held at the Crucible Theatre Sheffield for 4 tournaments from 2009 until 2012, and are sponsoring it again in the 2015 until at least 2017. Betfred are the official sponsors of the Cheltenham Gold Cup, a relationship which began with Betfred’s acquisition of the Tote in 2012.
  • A betting service pioneer and constant innovator! This is BetFred’s legacy and one example is their invention of the highly popular “goals galore” coupon, where punters have to choose five games where they think both teams will score. It has been reported by BetFred that up to £1m is bet on that coupon each week. Immediately after success of this new betting service was discovered it was copied by BetFred’s competitors. Bet-Fred Done was also the inventor of the Lucky 15 Bet in 1984.
  • Betfred acquired the Tote in July 2011 for £265 million and the company has been awarded an exclusive seven year licence to operate pools betting on UK racecourses. This accomplishment made BetFred the sole operator of pool betting on British horse racing industry.
  • BetFred continues to demonstrate impeccable standards regarding support of worthwhile causes across the United Kingdom. There’s a long list of charities the BetFred Organization contribute to and here’s some they’ve recently been involved with: The Injured Jockeys Fund, Mission Christmas, Bobby Moore Fund,Northern Racing College, Harley Slack Fund, Manchester Children’s Hospital, Killing Cancer, Retired Greyhound Trust and the Movember Foundation.
  • Betfred is proud of its growth and status as one of the United Kingdom’s largest gambling operations and takes its social responsibilities very seriously. They work closely with the UK regulator, the Gambling Commission, in the furthering of its three key objectives as defined by the Gambling Act 2005. Online gamblers will find access to responsible gambling help on every page of the BetFred website.
  • Betfred, the online business, is based in Gibraltar and has thrived there since 2006. BretFred’s Gibraltar staff has grown to an army of 50 and continues to grow due to BetFred being one of the fastest growing digital sports betting offerings in the UK. BetFred’s Gibraltar license can be verified via this link.
  • Betfred is a member of I.B.A.S., an independent third party organisation, which offers adjudication for customers who have any unresolved disputes with a bookmaker. BetFred’s membership with the XXx can be verified here.

BETFRED Essential Data

Gaming Services Offered –
Traditional fixed odds sports betting, Totepool horse race betting which works much like a lottery, In-play live betting on sports while games are in progress, Online casino, Mobile device (smartphone & tablet) casino gambling, Live casino betting serviced by real-life dealers, Online Poker, Skill-Game gambling on games from traditional Monopoly to X-Factor, Internet Bingo, Online Lottery, Betting on Virtual Sports that include: horse racing, greyhound racing, motor racing and football/soccer.

Countries Serviced –
The best way to discover whether or not you can become a BETFRED Sportsbook member is to first review the “Countries NOT Serviced” list on this page. If you do not see your country listed proceed to the BETFRED registration page and check the drop-down menu for country and if your country shows you can fill out the sign-up form.

Languages Supported –

Currencies Accepted –
Australian Dollars, Canadian Dollars, Danish Kroner, Euros, Hong Kong Dollars, Japanese Yen, Malaysian Ringgits, New Zealand Dollars, Norwegian Kroner, Singapore Dollars, South African Rand, Swedish Kronor, Thai Baht, UK Pounds Sterling and the United States Dollars.

Payment Methods Offered –
1-Tap, BACS, Maestro, MasterCard, NETELLER, PayPal, Skrill, Ukash, Visa, and Visa Electron.

Countries NOT Serviced –
American Samoa, Antigua and Barbuda, Australia, Austria, Belgium, Bulgaria, Canada, China, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Guam, Japan, Kazakhstan, Kyrgyzstan Israel, Italy, Latvia, Montenegro, Netherlands, Northern Mariana Islands, and United States Minor Outlying Islands, Norway, Philippines, Poland, Portugal, Puerto Rico, Romania, Serbia, Slovakia, Slovenia, South Africa, Spain, Sweden, Turkey, Ukraine United States and the U.S. Virgin Islands.

Corporate Office Locations –
Birchwood, Warrington of England in the United Kingdom and the British Overseas Territory of Gibraltar