BetFred Bookmaker provides excellent access to live betting odds on major political elections, realty TV contests and important world news events. Started with 1 Betting-Shop in the heart of Manchester, England in 1967, BetFred has become into the world’s largest independent bookmaker by treating all of their players like royalty!MORE INFO
BETFRED employs over 10,000 employees globally and has over 1,370 walk-up shops in the United Kingdom. BETFRED is a true one-stop-shop for almost every type of gambling entertainment that includes a wide range of digital product offerings including Sports Book, Casino, Games, Poker, Bingo, Pools, Virtual, and Lottery across both online and mobile channels.
Mr. Fred Done is “BETFRED” to the core and the entrepreneurial engine that has fuelled their growth over the last 50 years to become the world’s biggest independent bookmaker with nearly 1,400 entertainment destinations. Born in 1943 in the City of Salford, a tough borough of Greater Manchester within North West England, this rambunctious bloke with an indomitable and honourable spirit started his career in bookmaking at the age of 16 in 1959. He first worked as a boardman for a Salford bookmaker until he was 24 when he and his brother Peter purchased a betting shop in Pendleton, Salford for the sum of £4,000. They tagged themselves as “Turf Accountants” under the company name of “Done Brothers” in 1967 and maintained this name until the early 2000’s when they rebranded as “BETFRED”.
A man of the betting public!!!
Too authentic and audacious to be tamed into becoming a publically traded betting-company, the BETFRED gambling empire has remained a privately run bookmaker for fifty years. With bookmaking in their blood via their bookmaker father, Fred and Peter have more of a bookmaker’s mentality than that of businessmen. The best bookmakers in history are a different breed compared to successful businessmen which run many of the top-rated sportsbooks today. Traditional bookmakers always maintain a doctrine of delivering great betting value, honesty, trust and fast payment to players over profitability whereas businessmen in the publically traded gaming industry must deliver profits before anything else.
The betting public throughout the United Kingdom view Fred Done as BETFRED and it is totally true! He sits down and works with the BETFRED traders and helps guide creation of wagering odds and betting prices. This is not a commonplace activity for most, if not all, of the CEO’s of today’s largest international gambling conglomerates. He was quoted as once saying: “Betting shops are in the main about working men, about working people. And I’m working class, that’s where I come from. You don’t get any rougher.”
From the beginning of Fred Done’s career as a bookmaker he knew the importance of offering strong value to his players and excellent customer service. Contrary to the mundane betting-shops of the late 1960’s, Done laid down carpet, called his customers “sir” and served complimentary hot drinks. This trend of undying respect to his clientele never ceased over 50 years and is why Fred is still referred to as the “Bonus King” and the BETFRED Shops known as having a fun and friendly community environment.
History logged Fred Done down as the first ever bookmaker to pay out early before a game’s results were guaranteed. This happened in March 1998 when BETFRED paid out to gamblers who bet Manchester United to win the Premier League before the final results confirmed Arsenal up on United by one point. It widely reported back in 1998 that this gift to mourning Manchester fans cost him £500,000.
Additional proof that Fred Done is truly the betting-man’s man is the fun-loving attitude he has towards betting demonstrated by what many have heard him say: “It’s entertainment. I love taking on the punter . . . I don’t think there’s anybody who’ll stand a bet bigger than me. On a single bet I’ve lost £1m.” It is also widely known that Fred lost £1m to fellow bookmaker Victor Chandler after betting that amount that Manchester United would finish higher than Chelsea during the 2004–2005 FA Premier League season.
From a Foot and Mouth disease outbreak to nearly being stabbed to death, seemingly nothing could keep Fred Done down!
It was the dogs that saved the Done Brothers’ company in September 1967 from a betting drought brought on by a foot-and-mouth outbreak. How so?… Fred and Peter Done started their bookmaking firm in September 1967 and two weeks in the United Kingdom foot-and-mouth outbreak kicked in and almost booted them right out of business! They found themselves with no working capital and turned to offering bets on afternoon greyhound racing due to traditional horseracing being off. This was true ingenuity because most bookmakers didn’t stay open and the dogs kept them alive with an influx of new punters looking for a place to bet. The dogs were not forgotten by Fred and evidence is BETFRED’s substantial contributions to the Retired Greyhound Trust.
True and not a tale – Fred Done was stabbed five times in the head, back and neck by a disgruntled criminal about a losing bet in the 1970’s … covered in blood and left for dead in the doorway of his shop he quickly recovered and was back at work forthwith. A testament to Fred Done’s gritty toughness and steely determination was summed in an interview with Stephen Nolan on BBC 5 Live in November 2013 where Mr. Done asserted he had no regrets about his past whatsoever & said: “I wouldn’t change any of it. I still enjoy it, I love it.”
Sir Alex Ferguson, OBE (Order of the British Empire) 1983 & CBE (Commander of the Order of the British Empire) 1995, once said of Bet-Fred Done the following: “Fred can do that. He’s honest, straight as a die, and doesn’t let himself or anyone else down.”
“We never pay out with a moan, we pay out with a smile!” – Bet-Fred Done
Gaming Services Offered –
Traditional fixed odds sports betting, Totepool horse race betting which works much like a lottery, In-play live betting on sports while games are in progress, Online casino, Mobile device (smartphone & tablet) casino gambling, Live casino betting serviced by real-life dealers, Online Poker, Skill-Game gambling on games from traditional Monopoly to X-Factor, Internet Bingo, Online Lottery, Betting on Virtual Sports that include: horse racing, greyhound racing, motor racing and football/soccer.
Countries Serviced –
The best way to discover whether or not you can become a BETFRED Sportsbook member is to first review the “Countries NOT Serviced” list on this page. If you do not see your country listed proceed to the BETFRED registration page and check the drop-down menu for country and if your country shows you can fill out the sign-up form.
Languages Supported –
Currencies Accepted –
Australian Dollars, Canadian Dollars, Danish Kroner, Euros, Hong Kong Dollars, Japanese Yen, Malaysian Ringgits, New Zealand Dollars, Norwegian Kroner, Singapore Dollars, South African Rand, Swedish Kronor, Thai Baht, UK Pounds Sterling and the United States Dollars.
Payment Methods Offered –
1-Tap, BACS, Maestro, MasterCard, NETELLER, PayPal, Skrill, Ukash, Visa, and Visa Electron.
Countries NOT Serviced –
American Samoa, Antigua and Barbuda, Australia, Austria, Belgium, Bulgaria, Canada, China, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Guam, Japan, Kazakhstan, Kyrgyzstan Israel, Italy, Latvia, Montenegro, Netherlands, Northern Mariana Islands, and United States Minor Outlying Islands, Norway, Philippines, Poland, Portugal, Puerto Rico, Romania, Serbia, Slovakia, Slovenia, South Africa, Spain, Sweden, Turkey, Ukraine United States and the U.S. Virgin Islands.
Corporate Office Locations –
Birchwood, Warrington of England in the United Kingdom and the British Overseas Territory of Gibraltar
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