BEO Rank

PaddyPower Bookmaker Company Overview

PaddyPower Sportsbook was founded in 1988 and is now the biggest bookmaker in Ireland. By February of 2011, Paddy Power had grown to having 356 retail betting outlets (147 over England, Wales Northern Ireland & Scotland and more than 200 betting shops throughout the Republic of Ireland). Competitors, Gaming Regulators and the betting public can all agree that PaddyPower.com takes the trophy as the most innovative bookmaker in Europe! Paddy Power has been featured in international major media reports by CNN, BBC and The New York Times for their cutting-edge TV commercials and controversial online adverts that titillate in a playful way.

Paddy Power blossomed into a an international multichannel betting and gaming company after 2010 and the proof is in the profits; close to two thirds of Paddy Power’s profit was generated outside of Ireland in 2010. As 2011 was in its third quarter, many sports betting industry pundits could formally recognize Paddy Power as one of the largest bookmakers (in revenue terms) in the British and Irish market, and the preeminent sports betting company in Australia via their subsidiary sportsbook (Sportsbet.com.au). Paddy Power successfully entered Europe’s biggest betting market, Italy, in May 2012 and continue to captivate & capture new Italian customers every day with creative marketing.

As a sportsbook, PaddyPower.com continues to demonstrate they operate with first-class competency through the successful B2B business partnerships they have with the French horse racing pools operator PMU in France (the French state-controlled betting system) and with British Columbian Lottery Corporation (BCLC) in British Columbia, Canada.

All of PaddyPower.com’s accomplishments coming to fruition was foreseeable when one considers the groundwork they established by investing over £50 million in their UK retail properties since 2009; an effort that truly transformed their retail betting experience with new popular shop designs & the latest technological advancements in betting services. PaddyPower.com has achieved a 40% yearly growth rate in active online customers in the UK betting markets over the last four years from a just over 200,000 customers in 2009 to more than 1 million punters actively wagering in 2013. A remarkable statistic produced by Paddy Power’s UK shops is a betting-volume-turnover twice as high as their closest competitor. Paddy Power continue investing in new retail shops opening 73 new top-notch betting outlets in 2014 alone.

Why PaddyPower Sportsbook?

• PaddyPower.com offers a complete menu of traditional sports betting, the latest in live wagering on major sporting events, virtual sports wagering that includes simulated horse racing, online poker, online casino, live casino wagering with real dealers, lotto betting from popular lotteries and online bingo. Paddy Power provides mobile device betting capabilities for all of their gambling services.
• PaddyPower Plc operate a chain of retail outlets throughout Ireland, Northern Ireland and Great Britain, our Dial-A-Bet phone wagering department and their market leading Mobile division.
• PaddyPower.com launched live streaming races on their mobile apps in 2011 enabling their customers to watch any race being streamed by At-the-Races
• Paddy Power have multiple distribution channels that include: 212 shops in Ireland (including 3 shops at race courses), 107 shops in the UK, Worldwide Telephone-Betting, Online-Betting and Universal Mobile Device Betting Services.
• PaddyPower is a sports betting company that takes security seriously and evidence of this can be verified at the following link on their website where they list their protocols to ensure safe and secure sports betting & gambling entertainment >> PaddyPower.com
• If you haven’t been into one of PaddyPower’s 562 retail betting shops in the UK and Ireland yet prepare yourself to be surprised by a modern inviting design and the latest in service technology.

PaddyPower Sportsbook Accreditation & Accolades

• PaddyPower.com is the third largest online bookmaker and sixth largest online gaming business in Britain.
• In May 2010, Paddy Power launched their iPhone App and for some time they were the only bookmaker in the world in the Apple App Store.
• Paddy Power is regulated and licensed by the Gambling Commission for UK customers (licence # 000-038939-R-319306-001) [Link – https://secure.gamblingcommission.gov.uk/gccustomweb/PublicRegister/PRAccountDetails.aspx?accountNo=38939 ]
• Paddy Power Sports betting is regulated by the Isle of Man Gambling Supervision Commission under a license issued under the Online Gambling Regulation Act 2001 on 31 August 2007. [Link – http://www.gov.im/gambling/licensees/ ]
• PaddyPower.com is a member in good stading with GameCare – http://www.gamcare.org.uk/training-and-certification/gamcare-certification/who-gamcare-certified#.VLMmmGd0yUk
• Paddy Power Plc is proud member of ESSA (European Sport Security Association)
• Paddy Power is a member in good standing of the www.abb.uk.com
• Paddy Power Plc is a publicly traded bookmaker (gambling services company) which is quoted on the London Stock Exchange and Dublin Stock Exchange.
• PaddyPower Plc is recognized by many as one of the largest bookmakers (in revenue terms) in the British and Irish betting markets as well as Australia’s sports gambling marketplace.
• Paddy Power Plc launched their sports wagering services into Europe’s biggest betting market, Italy, in May 2012. Other international accomplishments include successful B2B business partnerships with PMU in France and with BCLC in British Columbia, Canada.
• Paddy Power Plc achieved a remarkable rate of growth between their first full year as a public company in 2001 and the end of 2012, the Paddy Power Group of Corporations achieved a compound annual growth rate of 25% in revenues, 30% in earnings per share, and 33% in dividends per share.
• PaddyPower.com has proven to be a true leader in providing their customers the latest & best in mobile device wagering options. Evidence of the aforementioned is 45% of Paddy Power’s online revenue resulting from their mobile device services in first half of 2013.
• PaddyPower.com is an undisputed social media leader! They launched Paddy Power In-Play in 2013 as the first real money sports betting product on Facebook.
• In 2013 we also launched the first product to offer real money sports betting on Facebook, a testament to Paddy Power’s e-commerce and technology capabilities, as well as our international industry leadership position in social media.
• Paddy Power goes the extra-mile to ensure the highest ethical standards in service towards their customers by making all of their agents become certified by GamCare. It doesn’t stop there, Paddy Power make sure all of their service agents undergo regular GamCare training to ensure they offer the most professional service possible to those who might be suffering from a problem with gambling.
• PaddyPower.com takes a proactive approach with their customers to ensure responsible gambling practices are always enforced by engaging with external partners like the Responsible Gambling Trust, Gamble Aware, GamCare, and Gambling Therapy. These close and constant associations help Paddy Power plc understand the issues involved with problem gambling and tackle them through a cohesive and cross-sector approach.
• PaddyPower.com is a member of the SENET GROUP. Paddy Power was an instrumental contributor in the creation of the Senet Group. The Senet Group was launched in 2014 to promote &maintain the highest standards possible in responsible gambling in the UK Sports Betting Industry. More information about the Senet Group is available above or at http://senetgroup.org.uk/