How to Bet on I’m a Celebrity UK 2026: Tips and Markets

The wait is finally over! The campfires are ready, the critters are crawling, and a brand new cast of celebrities is about to descend upon the Australian jungle for the 25th series of I’m a Celebrity… Get Me Out of Here! As Ant and Dec prepare to welcome the new arrivals, fans across the globe are getting ready for weeks of thrilling trials, hilarious camp antics, and emotional fireside chats.

For many viewers, adding a small wager on the outcome adds an extra layer of excitement to the nightly broadcasts. If you’re looking to get in on the action, this guide will walk you through the most common betting markets and offer some insights into the newly announced 2025 cast.

Getting to Grips with the Basics of Reality TV Betting

Placing a bet on a reality show is quite different from betting on a sporting event. Instead of analyzing athletic stats or team form, you’re evaluating personalities, public perception, and potential character arcs. Bookmakers offer odds on various outcomes, and these odds will shift throughout the series based on each celebrity’s performance, screen time, and popularity with the voting public. You can typically find these markets on major betting websites under categories like “TV & Specials” or “Novelty Bets.” The key is to think like a viewer: who do you find entertaining, relatable, or inspiring? Chances are, thousands of other voters feel the same way.

Betting on the Outright Winner

This is the most popular market by far. You are simply betting on which celebrity will receive the most public votes in the final and be crowned the new King or Queen of the Jungle. Winners often share a few common traits: they are brave and determined in Bushtucker Trials, they contribute positively to camp life, they avoid drama or handle it with grace, and they often show a vulnerable, authentic side that allows the audience to connect with them. A compelling “journey”, such as conquering a major fear or growing in confidence, is often a huge factor in securing the crown.

Analyzing the Cast for Winner Potential

With the lineup now confirmed, we can make some early predictions. Based on their pre-jungle interviews and public personas, a few celebrities stand out as potential contenders.

Jack Osbourne enters the jungle with a strong adventure pedigree, having fronted Adrenaline Junkie and being an experienced climber. He stated that heights “do not bother me at all,” which will be a massive advantage in many trials. While he admits he’s “not really great with bugs,” his physical prowess could see him become the camp’s primary provider. Furthermore, he has a powerful emotional backstory, with his mom Sharon and sister Kelly hoping the experience will be a positive distraction after the recent passing of his father, Ozzy. This combination of strength and vulnerability could resonate deeply with viewers.

Another strong candidate is rapper Aitch. As a self-proclaimed fan of the show, he knows what it takes to succeed. More importantly, he has a clear and heartfelt reason for participating: to raise awareness for Down’s syndrome, a condition his sister Grace has. He said he feels a “calling” to use the platform for this cause. This type of noble motivation often endears a celebrity to the public and can create a powerful wave of support.

Former soccer professional Alex Scott also has a great shot. Her competitive spirit, honed during her career as a Lioness, will make her a formidable opponent in trials. She noted, “I am super competitive – but with myself and not other people,” a mindset that viewers tend to appreciate. Her main challenge, she says, will be overcoming her shyness. If she can open up and let her personality shine, she could easily become a fan favorite.

Exploring Other Betting Markets

While betting on the winner is the main attraction, there are plenty of other markets that offer great value and keep things interesting throughout the series. These often include:

• Top 3 Finish:A slightly safer bet than picking the outright winner.
• First Elimination:A bet on which celebrity will be the first one voted out by the public.
• Gender of Winner:A simple 50/50-style bet on whether a man or woman will win.
• Top Man/Top Woman:Betting on which man and which woman will last the longest in the competition, regardless of who wins overall.

Who Will Be Voted Out First?

Predicting the first celebrity to be sent packing is a challenge in itself. This person is often someone who fails to connect with the audience, complains excessively, or appears to not be trying. Looking at the new cast, social media personality Morgan Burtwistle, also known as Angryginge, could be at risk. He expressed concern about being without his phone for weeks and admitted he can’t cook. If he struggles to adapt and contribute to camp chores, viewers might lose patience. Similarly, comedian Ruby Wax’s bold declaration that she isn’t afraid of anything could be perceived as arrogance if she doesn’t show some vulnerability.

The Trial Triumphs and Tribulations Market

One of the most entertaining side bets is on which celebrity will be voted to do the most Bushtucker Trials. The public tends to vote for two types of people: the ones who are genuinely terrified and make for great television, or the ones who are incredibly competent and can be relied upon to bring back stars.

For the 2025 series, Emmerdale actress Lisa Riley is an immediate candidate for this. She has been refreshingly honest about her fears, revealing, “I’m petrified of rats, confined spaces and the dark.” This is a classic combination that almost guarantees the public will vote for her repeatedly. Likewise, Kelly Brook mentioned she is not looking forward to the eating trials, which might be an open invitation for viewers to vote her in for the dreaded jungle banquet.

Key Strategies for Smart Betting

Before you place your bets, consider a few strategic points. First, it’s often wise to watch the first few episodes to see how the camp dynamics unfold. Initial odds are based on public persona, but a celebrity’s actual behavior in the jungle is what truly matters. Pay close attention to the editing. The producers often create a “winner’s edit” for certain celebrities, giving them more screen time and highlighting their positive contributions or personal growth.

Finally, keep an eye on social media. Public opinion can shift rapidly, and online discussions are a good indicator of which way the wind is blowing. A celebrity who has a surprisingly funny moment or bravely faces a fear can see their odds shorten overnight.

The new series of I’m a Celebrity… Get Me Out of Here! is shaping up to be another unforgettable television event. With a diverse and intriguing cast, there are countless potential storylines, conflicts, and triumphs on the horizon. Placing a small, responsible wager can make your viewing experience even more engaging as you cheer on your chosen celebrity.